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DevelopmentStrategyofBankFinancial
ProductsBasedonAttractionEffect
CHENLiang灢kai
SchoolofEconomicsandManagement,SouthwestJiaotongUniversity,Chengdu,Sichuan610031,China)
(
Abstract:Thepaperuseexperimentalmethodstostudytheattractioneffect暞sinfluenceon
theinvestors暞decisiononbankfinancialproducts.Theresultimpliesthattheattractioneffect
haslittleinfluenceontheinvestors暞decisionwhentheearningsrateisrelativelylowandthusin灢
vestorsareriskseeking.However,whentheearningsrateisrelativelyhighandinvestorsare
riskaversion,theattractioneffectdoesinfluencetheinvestors暞decision.
Keywords:attractioneffect;bankfinancialproducts;developmentstrategy
[责任编辑:刘萍萍]
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